The 2019 Estates Gazette Awards took place on Tuesday 22nd October at the Grosvenor House Hotel in London, attracting over 900 of the UK’s property leading property professionals.
Hosted by Strictly Come Dancing’s Claudia Winkleman, the awards are one of the most prestigious in the UK property event calendar. This year Estates Gazette focussed wholly on celebrating the individuals and businesses at the forefront of innovation, those who are changing the property sector and built environment for the better.
In a toughly contested category including Ballymore, Places for People, L&G and Get Living, the judges felt that Placefirst’s particular approach to build-to-rent was the overwhelming winner of Residential Innovator of the Year. Here’s what the judges had to say:
Phenomenal, brave, different and focusing on a sector of the market that is underserviced. Placefirst is not just an innovator but the future of residential.
Since handing over the keys to our first residents in December 2014, Placefirst have delivered over 600 homes across the north of England that are setting new standards in private renting. Aimed primarily at households on modest incomes, our £70m investment programme has successfully regenerated neighbourhoods deemed areas of last resort through innovative property remodelling and community-led placemaking.
Through long-term build-to-rent investment, Placefirst are demonstrating that high quality homes and placemaking can be delivered in complex inner urban areas without reliance on public subsidy. Our rental communities to date have transformed over 1000 empty properties, creating modern, energy-efficient homes complimented by parks and gardens where families can put down roots.
We have an ambitious programme of new-build development ahead of us and are currently on site with new rental communities in Sheffield and Sunderland where we are delivering over 220 homes. Our aim is to deliver 4000 homes across the UK by 2023 and firmly establish Placefirst as an innovative leader in UK residential development.
Martin Ellerby, Head of New Business & Innovation at Placefirst commented: “This is a phenomenal achievement for an SME based in Manchester, taking on some of the biggest and best players in the residential sector. The words from the judges were particularly humbling and serve as reminder to keep striving and innovating, never accepting ‘OK’ and always seeking to improve our offer.
We are in a privileged position at Placefirst – for too long renting has been seen as a second-class tenure and this has played its part in the poor quality we see in many areas of the private rental sector. Individuals and families who rely on renting deserve a nice home and community as much as homeowners and, through long-term build-to-rent investment, we are demonstrating this is indeed possible and that renting can provide a genuine alternative to ownership.