News - Placefirst
Skye Edge Drone 2021

Placefirst reports record growth and portfolio expansion

Leading and award-winning build-to-rent provider Placefirst has reported record property portfolio growth, demonstrating continued commitment to expansion plans.

The regeneration specialist has doubled its portfolio since January 2021 and has hit an important milestone of 1500 homes. Placefirst is on track to reach a projected milestone of 6500 homes by 2026.

This milestone follows a year of major development success in 2021, bolstering Placefirst’s reputation as a front runner in the build-to-rent industry with a proven track record of creating quality homes designed specifically for long-term renters.

One key project has been the launch of ‘Elevate’, an £8m apartment scheme in Manchester. Elevate has brought back into use a former Jobcentre by repurposing the building and adding a new top floor to give it a new lease of life. The scheme is now in its final stages and delivers 53 modern apartments. Elevate will complete in spring 2022 and has attracted huge interest, hitting a pre let figure of 75% this week.

In addition to Elevate, both Placefirst’s Skye Edge and Scholars View developments are also due to complete in spring 2022. And the final phase of Placefirst’s iconic award-winning Welsh Streets development in Liverpool, which began in 2016, will be submitted for planning in the autumn.

To support the growth plans, Placefirst is continuing to develop its pipeline across the UK. Standout schemes include Esh Winning, which received planning approval at the end of last year. The brownfield site will be transformed into a neighbourhood of 89 new homes, and will be the largest delivery of bungalows in a generation. Work is set to start on site this year.

In Bolton, Placefirst is working on an exciting scheme in collaboration with Bolton Council. The project is set to deliver over 150 rental homes in the town centre as part of a significant regeneration project.

A £65m residential scheme in Wolverhampton for 366 new homes and commercial space as part of a major regeneration project in the heart of the city’s historic Canalside Quarter, also received full planning approval in the final quarter of 2021.

Placefirst is committed to creating thriving neighbourhoods with a strong sense of place, operating an end-to-end service which includes a dedicated resident services manager and community engagement initiatives.

The last two years have seen the landscape of the private rental market change as people look to move to areas that offer a sense of place, and provision to stay long-term. Placefirst’s homes are designed to provide everything you could want for modern living with pets allowed, private and communal garden areas, strong sustainability credentials and quality guaranteed by delivering homes that are designed specifically for rent.

David Mawson, chief executive at Placefirst comments: “We are delighted to have doubled our portfolio in the past year. The 1500 homes milestone is an incredible achievement for the business, extends our track record as a specialist in the single family housing market, and is a culmination of the hard work that is put into each of our developments. We provide an end-to-end service; designing, letting and managing every neighbourhood and always keep high quality and our residents at the forefront of our values.

“The impact of our developments has been fantastic; we have a track record of delivering high-spec homes to our communities through placemaking and innovative regeneration. We are excited about future projects and look forward to continuing our success.”

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Placefirst releases new internal images of £8m BTR apartment scheme in Manchester

Placefirst’s new £8m Longsight apartment scheme has been named ‘Elevate’ alongside a first glimpse of the scheme’s interiors.

The transformation of the former job centre in Longsight will deliver 53 high-spec apartments for rent and will be ready for residents to move into in Spring.

The building has been named Elevate, as a huge part of the renovation of the old job centre has been the construction of a new top floor. In addition to this rooftop extension, the rest of the building has been totally redesigned to create a range of stunning new homes with multiple layouts. The name Elevate also gives a nod to the quality fixtures and finishes in these new apartments, elevating the building and giving it a new lease of life.

This first look at the apartment interiors reveals stylish homes with beautiful finishes throughout, designed to the highest quality and with the modern renter in mind.

Every apartment features a brand new high-spec kitchen and bathroom, timber effect flooring, plush bedroom carpets and large windows allowing an abundance of natural light. All apartments will be furnished, including velvet sofas, on trend dining room furniture, and bedroom packs.

Elevate also includes a range of amenities including on site allocated parking, electric car charging points, and a bike store.

In a great location with easy and quick access to Manchester city centre, Elevate is also located close to the bars and restaurants of Levenshulme.

Work began on the scheme in 2021, and comprises a mix of studio, 1, 2 and 3 bed apartments. The rooftop extension accommodates eight apartments, with stunning views of the Manchester city skyline. Ground floor residents will have the luxury of private entrances and dual aspects with windows at the front and rear.

Placefirst have worked with Project 3 Architects to repurpose and transform the former job centre, paying close attention to sustainability, energy efficiency and modern design.

Applications have now opened and interested renters can book to visit the scheme and view the brand-new show apartments.  All apartments are available for long-term let, with prices starting from £650 pcm.

As a professional landlord, Placefirst has also appointed a dedicated resident services manager for Elevate, ensuring that residents can rely on an exceptional experience from viewing to move-in.

Ian Chatburn, customer experience director at Placefirst commented: “We are thrilled to reveal the name and first glimpse of the show apartments at ‘Elevate’, which will bring 53 modern apartments for rent to the market. Our vision was to give this former job centre a new lease of life; we have created an exciting apartment scheme with high quality finishes, which our new residents will be proud to call home. We are excited to officially launch applications and for the first viewings to start this weekend.

“As a leading build-to-rent provider, Placefirst have a strong track record of creating exciting places for people to live by offering excellent services for all residents to enjoy and sustainable, modern living. Elevate is no exception and serves as an example of our commitment to providing best in class homes.”

With the 53 apartments expected to reserve quickly, Elevate is on track to be fully completed in Spring 2022 for residents to move in.

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